Helping farmers with financial, strategic, and operational management for profitable and sustainable farming.

Outstanding in our field

A farming strategy isn't just a plan; it's a roadmap to improve farm operations, create efficiencies, fully engage your team, maximise livestock performance and fatten up that bank balance.

It's the gold standard for success in farming.

A close up of Robb Macbeth holding a blade of grass between hi thumb and forefinger in one hand and forefinger and middle finger in the other

Nurturing your farming legacy

Ground-up strategic planning for farmers, multi-farm families and large-scale agricultural corporations.

I understand that success begins with a well-thought-out strategy and great teamwork. Execution is key, and it revolves around people and the daily operations, as they are the driving force behind every aspect of your farm. Furthermore, the quality of your stock, pastures and feed directly influences production and costs, ultimately impacting your financial outcomes.  I am here to ensure it all makes sense with a strategy that leads to your farms' success.

Gold Standard Services to Reach Your Peak Performance

  • Robb Macbeth leading a strategic and governance discussion in a boardroom setting surrounded by engaged board members seated at a large table, collaborating on key decisions for agricultural success

    Strategy and Governance

    Reviewing purpose, objectives, strategy and risk.

    Driving the strategic direction of the organisation.

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  • Roob Macbeth seated at a table, focused on a screen presenting a farm review and business analysis to a a farming couple in a collaborative setting

    Financial Analysis

    Farm system review with financial analysis.

    Identifying gaps, efficiencies, opportunities and courses of action.

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  • Farm advisor Robb standing in a paddock with a farmer, discussing livestock care while surrounded by calves under a cloud fill bright sky

    Farm System Review

    Practical implementation of the strategic goals.

    Growing the strategic plan into reality. 

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Core Values

These cores values guide my commitment to gold standard advice.

Candid and trustworthy

To pave the way for robust frank conversations.

Relatable and dependable

To pave the way for resourceful decisive actions.

Creative and inclusive

To pave the way for forward thinking strategy and teamwork.

Refreshing humour

To pave the way to facilitate engaging conversations.

I bring a wealth of expertise to the table and depth of appreciation for the land.

It is important to me that I collaborate with farmers in order to create a beneficial long-term relationship between myself and the land owner. 

Rob Macbeth and farmer stand in a green pasture surrounded by young calves of various colours, including black and white and brown. Both are dressed rubber boots and blue shirts. The man holds a notebook or folder while looking toward the camera, and the woman appears to be observing the calves. The background features rolling hills, a dirt road, a fence, and under a partly cloudy sky.

Robb Macbeth

With over 40 years of hands-on farming experience, I know that success starts with a clear profit focus, smart stock management, and a well-structured operational plan. Strategic direction and financial performance must stay front of mind.

I’ve navigated shifting priorities, financial pressures, and the day-to-day demands of farm life.

I also understand that no one can do it alone, stress impacts well-being, relationships, and farm productivity. That’s where expert guidance and collaboration make the difference.

My goal is to help South Island farmers build profitable, resilient businesses, becoming truly outstanding in their field.

More about Robb